Building High-Performing Teams
and Operational Systems That Scale

I'm a strategic, diplomatic, and relationship-oriented person with a gift for seeing how things connect — which is exactly what makes complex operations work.

I am passionate about solving complex cross-functional challenges, mentoring leaders, and creating the systems that let businesses scale profitably.

If you're navigating growth, change, or operational challenges, let’s talk.

Hi there, I’m Shabnam.

About Me

My Experiences

I've spent 20+ years building operational infrastructure that supports high-stakes work with global brands like Apple, Nike, Netflix, and Expedia Group. From managing operations across continents to integrating acquisitions and designing scalable systems, I've led teams through complex transformations and growth.

What energizes me is bringing people along in the process: building cohesive teams, solving complex operational puzzles, and being trusted to bridge silos across departments and cultures.

My experience spans multiple sectors, giving me a cross-industry perspective on what drives operational excellence.

Industry Experience:
Apparel & Footwear | Automotive | Cosmetics | CPG | Fintech | Fuels & C-Store | Non-Profit | QSR | Retail | Studios & Streaming | Technology | Travel & Tourism

Beyond Work

Based in Southern California, I serve on the Board of the Los Angeles Education Partnership, a non-profit focused on educational equity, and as PTA President at my child’s school.

When I’m not working, you’ll find me experimenting with new recipes, traveling whenever I can, mentoring, and connecting with my local chapter of Our Third Place.

I also own a design studio where I support independent artists and businesses with design, branding, marketing and business development.

Let's Talk

“Her leadership directly contributed to a 30% increase in her clients’ investments, showcasing not only her exceptional ability to drive revenue growth but also her ability to connect with clients and deliver meaningful strategies that drive results and revenue.”

— Top 25 Women Driving Growth in 2025, OOH Today

How I Help

I work with founders, CEOs, and leadership teams who are growing fast, or navigating change, and need experienced operational leadership to bring clarity, alignment, and momentum.

My work typically falls into three areas:

  • Senior operational leadership without the full-time overhead.

    Partnering closely with CEOs and leadership teams to bring structure, focus, and execution to organizations, especially during periods of growth, transition, or ambiguity.

    This includes:

    • Leading operations and cross-functional alignment

    • Partnering with C-suite on strategy, planning, and execution

    • Designing scalable operating models, systems, and processes

    • Establishing operating cadence, accountability, and decision-making rigor

    • Building leadership capability and preparing organizations for what’s next

  • Helping leaders and teams perform at a higher level, together.

    I specialize in moments of change: growth, reorganization, integration, or cultural reset. My focus is always on bringing people along while improving how the business actually runs.

    This includes:

    • Leadership development and manager coaching

    • Team structure, role clarity, and operating rhythms

    • Succession planning and capability building

    • Cross-functional integration and change management

    • M&A integration and post-acquisition alignment

  • Operational clarity in complex, multi-market environments.

    With deep experience across international operations and media-driven businesses, I help organizations expand thoughtfully—without breaking what already works.

    This includes:

    • Building and leading cross-border teams

    • Designing systems for multi-market coordination

    • Advising on Out-of-Home media operations and go-to-market strategy

    • Supporting agencies and brands navigating complex media ecosystems

    • International expansion and market entry planning

How Engagements Typically Work

For organizations that want ongoing senior operational leadership.

  • Fractional COO ownership

  • Execution of operating plans

  • Leadership coaching and team development

  • Ongoing change, growth, or integration support

Retained Fractional Leadership (3 - 6+ months)

Short-Term Intensives (2 - 6 weeks)

For leaders who need clarity, alignment, or momentum quickly.

  • Operational assessment and priority setting

  • Cross-functional friction diagnosis

  • Leadership and org structure recommendations

  • Clear 60-90 day execution roadmap

Let's Discuss Your Needs

What People Are Saying

“Her results speak volumes, but what truly sets Shabnam apart is her commitment to innovation and learning. She is constantly curious, always looking for opportunities to stay ahead of industry trends and integrate new technologies into the business.”

“Shabnam’s leadership is a true blend of results-driven performance and a deep commitment to her team’s well-being.”

“As a female boss, she [Shabnam] advocates tirelessly for women in the workforce, particularly for mothers. She fosters an inclusive and supportive work environment where work-life balance is respected and where everyone is encouraged to thrive both personally and professionally.”

Let’s Talk

If you're navigating growth, change, or operational challenges and think we might be a good fit, I'd love to hear what you're working on.

Tell me what you're navigating and I'll get back to you within 48 hours.